Photographing Events Done Right: Building Connections and Growing Your Business

Like everything else, photographing events and getting asked to do it is all about connections. You could be the most talented photographer in the world, but if no one knows who you are, you won’t get the opportunities you’re looking for. The best way to gain these connections is by putting yourself out there, getting involved in your community, and photographing events or things you’re genuinely interested in.

For me, my background and interest lie in automotive photography, so I spend a lot of time at car meets. Because I actually enjoy these events, I’m naturally more engaged, and that makes networking easier. When you go to an event, you should always have the mindset that there are people who may want your services, but don’t make the mistake of going in with the sole purpose of selling yourself. Instead, focus on building genuine relationships.

A great way to do this is by simply talking to people. At a car event, for example, an easy way to start a conversation is by asking basic questions like, “Which car is yours?” or “Do you go to a lot of these meets?” This makes the interaction feel natural rather than forced. You’re not just a photographer trying to get business; you’re a person connecting with others who share a common interest. By prioritizing the human aspect of networking, you create long-term relationships that can lead to future opportunities.

Of course, there are ways to actively put your skills out there too. One method is the “soft sell” approach, offering to take photos for someone for free if you see something that catches your eye. Yes, you’re giving away your time and work, but the exposure and connections you gain from this can be invaluable. If that person posts your photos and credits you, it puts your name in front of their network, which could lead to future business. Sometimes, a simple favor can open doors you didn’t even expect.

If someone does ask you to take photos for an event, it’s always a good idea to ask permission before using the images in your portfolio or on social media. Most people won’t mind, but it’s always best to be upfront and professional about it. It shows respect for your client’s privacy and builds trust, which is crucial in any business.

For a while, I went to car meets without making connections, and as a result, I struggled to gain traction on my Instagram page. It wasn’t until I started interacting with people, getting to know them, and offering my photography services in a natural way—that opportunities started to come my way. I’ve been grateful for every opportunity that has come from those connections, and they all started with simple conversations.

One last tip: always have business cards on hand. Even if someone doesn’t seem immediately interested, handing them a card can be beneficial down the line. They may remember you when they need a photographer for a future event or even for a personal shoot. A small, simple gesture like this can make all the difference in turning a casual interaction into a business opportunity.

At the end of the day, photographing events is as much about people as it is about the photos themselves. Build relationships first, and the business will follow.

About the Author

Gabriel Romero is an interactive designer, photographer, and creative strategist passionate about storytelling through visuals and user experiences. With a background in graphic design and a knack for bringing ideas to life, he specializes in crafting engaging digital experiences and compelling brand narratives. When he's not designing or capturing moments through his lens, he's exploring new creative projects and refining his portfolio.